Different Breed Elite Fitness

Overview

Different Breed Elite Fitness is a high-impact fitness brand based in Teaneck, NJ. I partnered closely with the team to evolve their digital presence, social strategy, and member engagement through a mix of website architecture, content systems, and performance-driven creative. Our work focuses on amplifying the gym’s transformational culture—pushing a “be absolutely different” message across every touchpoint.

Mockups

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‍Project Details

Different Breed’s transformation began with a content-first digital strategy, where I helped revamp the site structure, class positioning, and brand messaging to better reflect the gym’s unique offerings—including youth boxing, high-performance training, and the cult-favorite Blue Collar Boxing program.

Key deliverables included:

• A modular site design using Webflow, built for scale and daily updates across class offerings, schedules, and events.
• Conversion-optimized landing pages tailored to local SEO and audience intent, ensuring members within a 5-mile radius could quickly find and join the right program.
• A bold visual identity built around black and gold themes, motion graphics, and real testimonials that reflect the grit and family vibe of the gym.
• Dozens of social media assets, including gym rap anthems, motivational reels, and video captions—all optimized for Instagram and Threads, driving real-world signups and reach.

We also created:

• Google Review ad campaigns to build credibility
• A full automated social media scheduling system
• Ongoing creative direction for branded merch, video scripts, and animated coach content
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Why Different Breed?

This project is a masterclass in local branding meets digital strategy. Different Breed isn’t just a gym—it’s a lifestyle movement, and our collaboration brought that to life online. By combining compelling UX design with authentic community storytelling, we helped position the gym as not only a place to train—but a place to transform.

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