American Safe and Vault

Overview

American Safe & Vault is a premium supplier of high-security modular vaults and UL-certified locks. I partnered with their team to transform their brand’s online presence—shifting from a dated catalog site to a sleek, conversion-optimized platform built in Webflow. The new site merges luxury design language with product credibility, helping the brand stand out in a crowded, trust-sensitive market.

Website

Project Details

• Full Website Redesign in Webflow Created a modern CMS-powered site with flexible layouts for safes, vault doors, and lock systems. Designed around conversion and ease of updates, each product page features high-trust certifications (UL, EN1300, VdS) and technical specs, with elegant interaction design to match the premium price point.

• Luxury-Inspired Visual Identity We introduced a black-and-gold design system with abstract bleeding backgrounds, high-gloss texture treatments, and a subtle particle effect animation to evoke modern security and exclusivity.

• Marketing Asset Design Designed custom branded charging pads using American Safe’s new luxury aesthetic—backgrounds that blend into the edges with space for future promotional copy. Finalized and printed via VistaPrint.

• Copy & Content Direction Refined the product messaging for clarity, authority, and SEO alignment—highlighting core differentiators and certifications without overwhelming the user.

Why American Safe & Vault?

This project showcases how to blend UX clarity with brand elevation—transforming a functional, B2B-safe catalog into a high-trust, premium-feeling digital brand. From Webflow CMS structure to physical product assets, everything we built reflects the client’s reputation for strength, security, and style.