Heartbeat

At Heartbeat, a pharmaceutical-focused digital agency, I worked across a range of interactive marketing, CRM, and mobile health projects. I specialized in building expressive, animation-rich experiences and custom CRM tools for iPad-based sales workflows.

My Role

• Led front-end development for FaceYourRisk.com, a Crohn’s disease awareness campaign featuring scroll-based animations built with Greensock, Angular, and Bootstrap.
• Developed multiple Veeva iREP CRM apps for pharmaceutical sales teams, integrating interactive slides, videos, and advanced transitions using Sencha Touch, HYPE, and JSON APIs.
• Engineered an internal CMS and DevOps pipeline for Veeva content using Grunt, cutting manual deployment time by 60%.
• Built a React Native employee directory app backed by a WordPress JSON API to improve internal visibility and communication.
• Collaborated closely with UX designers and clinical strategists to translate complex health narratives into engaging digital modules.
• Finalist in the Publicis90 startup challenge, earning six months of internal funding and a pitch opportunity at VivaTech in Paris.

Skills Acquired

• Cross-platform mobile dev with React Native, Sencha, and Angular
• Scroll-based animation using GSAP for immersive storytelling
• CRM design for pharmaceutical sales enablement (Veeva iREP)
• Custom CMS tools and Grunt-based deployment workflows
• UX strategy collaboration in health tech environments

Impact

My time at Heartbeat sharpened my ability to balance creative storytelling with functional UX. I brought complex medical content to life through animation and interactivity, and helped the agency become one of only 14 certified Veeva Level 4 Multichannel Partners.

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