Different Breed Elite Fitness

Overview

‍At Different Breed, I stepped into a hybrid design-technologist role to help evolve the brand’s digital presence across both web and social platforms. The organization focuses on youth fitness and community empowerment through boxing and strength training. I was brought in to translate that mission into a compelling and conversion-friendly digital experience.

Mockup

My Role

• Spearheaded the redesign of the marketing site to improve mobile usability, bounce rate, and traffic flow, contributing to a 22% increase in year-over-year traffic.
• Led a distributed team of developers and designers, aligning Webflow builds with campaign strategy and optimizing developer handoff through detailed mockups.
• Built and maintained reusable Webflow components to streamline future updates and reduce turnaround times by over 40%.
• Directed and produced high-performing content campaigns, including the launch of the “Body Blueprint” video series.
• Drove a content-first approach to engagement, resulting in an 80.7% increase in Instagram views and a 90.4% boost in overall engagement.

Skills Acquired

• Webflow prototyping for rapid iteration
• Data-informed content experimentation
• Cross-platform content design and campaign management

Impact

My contributions helped shape Different Breed’s online identity as both a youth-focused training ground and a thought leader in the fitness space. By combining scalable Webflow infrastructure with creative content execution, we saw measurable growth in both leads and brand recognition.

‍